Digital Marketing

In this Digital Marketing Course, you will learn Website Design and Development, Search Engine Optimization (SEO), Automation Testing, Selenium, API Testing, Search Engine Marketing (SEM), Pay-Per-Click Advertising (PPC) & more.

Skill9 - Digital Marketing

digital marketing course offers valuable insights into online advertising, SEO, social media, and content strategy. It equips you with the skills to promote businesses effectively in the digital age. Stay current with industry trends, improve your career prospects, and drive online success by enrolling in a digital marketing course.

Course Brochure

  • For whom this Course is meant?

    ✔ Designed for any undergraduates or job seekers and professionals who want to enhance their technical knowledge.
    ✔ Studying/Studied GRADUATION.
    ✔ Any Graduate/engineer who is interested in Testing.
    ✔ Freshers/Graduates.
    ✔ Non-programming engineers.

  • Why take this course?

    ✔ Our course is uniquely designed to blend academic learning with real-world digital marketing experience. Even if you're a newcomer, you can seamlessly dive into practical projects.
    ✔ Acquire valuable coding knowledge, an essential requirement for interviews and a successful career in digital marketing.
    ✔ Gain the confidence to embark on your journey as a Digital Marketing Specialist from your very first day.
    ✔ Gain the confidence to embark on your journey as a Digital Marketing Specialist from your very first day.

  • What you will learn?

    ✔ Learn to strategize and execute digital marketing campaigns from scratch.
    ✔ Understand the agile principles and methodologies that drive effective digital marketing strategies.
    ✔ This course equips you with the skills to automate online marketing campaigns and projects, with a deep understanding of essential tools and platforms.
    ✔ Explore the complete life cycle of digital marketing, including hands-on experience with two projects in various areas, such as SEO, PPC, and social media marketing.
    ✔You don't need prior coding experience to start this course.
    ✔ You need NOT have Java/ any coding experience to start this course.
    ✔ All Installation setup including Java knowledge is taken care of as part of the course.
    ✔ 100% JOB ASSISTANCE after completion of the course to make your Profile reach Hundreds of Recruiters in our network and with the company we have tied up.

Basics of website design and development
Elements of a good website
Responsive web design and its importance
Understanding user experience and user interface design
Introduction
On-page and off-page SEO techniques
On page Optimization strategies
Content development strategy
Title & Meta Tags
Semantic SEO
Rich Snippets Integration
Speed Optimization
Keyword research and analysis
Google Analytics and Google Search Console
Technical SEO and website audit
SEO Tools – SemRush, Ahrefsg
Introduction to Paid Marketing
Google Ads (Google AdWords) account and billing settings
Types of Campaigns
PPC Campaign Setup
Ad Groups and Keywords setup
Bidding strategies & Conversion Tracking
Ad Rank, Quality Score Optimization
Ad Formats & Ad Extensions
Shopping Campaigns
Dynamic search campaigns
Display Ads Campaigns
Remarketing campaigns
Mobile Apps Marketing
Video Marketing
Google Ads (Google AdWords) tools
• Google Ads and Bing Ads
Understanding different social media platforms
Developing a social media strategy
Creating and curating content for social media
Facebook marketing
Facebook advertising
YouTube marketing
Twitter marketing
Building an email list
Creating effective email campaignsL
Email marketing metrics and analysis
Email automation and segmentation
Understanding different types of content
Developing a content marketing strategy
Creating and publishing high-quality content
Content distribution and promotion
Mobile website design and development
Mobile apps and app store optimization
SMS and MMS marketing
Mobile advertising
Different types of video content
Creating and editing videos
Video marketing on different platforms
Video metrics and analysis
What is Online reputation management
Why business needs online reputation
ORM in Search Engines
ORM in Social Media
ORM strategy
Tools for ORM
Online money earning strategies